Day Trading Attention, Dare to Lead 2 Books Collection Set - Non Fiction - Mixed Format

Titles in This Set. Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World. Dare to Lead. Details. Condition: BRAND NEW. Format: Mixed Format (Hardback & Paperback). ISBN: 9780063317598 (Day Trading Attention) / 9781785042140 (Dare to Lead). Publisher: Harper Business (Day Trading Attention) / Ebury Publishing (Dare to Lead). Age Range: Adult / General Non-Fiction. Overview. This two-book bundle pairs two talked-about modern business titles: Gary Vaynerchuk's Day Trading Attention and Brené Brown's Dare to Lead. One sharpens your social media marketing instincts for a fast-changing digital landscape, the other builds courageous leadership skills for guiding teams through uncertainty. Together they offer a rounded toolkit for anyone building a brand, a business, or a career, blending practical marketing tactics with research-backed leadership insight.. About the Books. In Day Trading Attention, Gary Vaynerchuk follows up his bestselling Jab, Jab, Jab, Right Hook with an urgent update for today's algorithm-driven platforms. He argues that the fastest-growing brands, businesses, and creators all share one skill: they know how to find and exploit "underpriced attention" before everyone else catches on. Drawing on decades of marketing experience, Vaynerchuk breaks down how the "TikTokification" of social media has changed what wins, and how to produce content and advertising that actually converts into sales.. Dare to Lead distils years of Brené Brown's research into a practical playbook for courageous leadership. Brown argues that leadership isn't about rank or authority, but the willingness to recognise potential in people and ideas and nurture it, even when that means leaning into discomfort. She shows how daring leaders stay curious rather than pretending to have all the answers, and share power rather than hoard it. It's become a go-to text for managers and founders building braver, more resilient teams.. Key Benefits. Two acclaim