Data Means Business by Jason Foster & Barry Green - Paperback - Practical Guide to Data-Driven Business Growth and Culture Change

Details Condition: New Format: Paperback ISBN: 9781781335215 Publisher: Rethink Press Overview Data Means Business is a practical, jargon-free guide for leaders who want to turn raw data into real commercial value. Written by data leadership experts Jason Foster and Barry Green, it sets out a proven framework for building a data-driven culture, generating momentum for change, and scaling with confidence. Ideal for CEOs, executives and managers, this brand new paperback edition helps organisations move from data confusion to data-powered growth, without the technical jargon that so often gets in the way. About the Book In a world where every organisation collects data but few know how to use it effectively, Data Means Business cuts through the noise with a clear, actionable roadmap. Across 274 pages, authors Jason Foster and Barry Green draw on decades of combined experience helping businesses unlock value from their data and, increasingly, from AI. Rather than getting lost in technical detail, the book focuses squarely on commercial outcomes: how to embed a pragmatic, data-guided culture; how to build the narrative and momentum needed to bring people along on the journey; and how to borrow startup-style growth playbooks and adapt them responsibly for established organisations. The authors explain how to educate and inspire teams about the transformative power of data, how to secure genuine buy-in from stakeholders, and how to measure the value being created so that data initiatives can be sustained long term. It is a book written for leaders who are ready to move beyond dashboards and reports, and instead treat data as a genuine strategic asset. Whether you are starting your data journey or accelerating an existing programme, this guide offers a structured, no-nonsense approach that remains accessible to non-technical readers while still being rich enough to challenge experienced practitioners. A proven framework for embedding a data-driven culture across any organi