Blue Ocean Shift & Make Brilliant Work 2 Books Collection Set - Non Fiction - Paperback

Titles in This Set. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim & Renée Mauborgne. Make Brilliant Work: From Picasso to Steve Jobs, How to Unlock Your Creativity and Succeed by Rod Judkins. Details. Condition: Brand New. Format: Paperback. Publisher: Pan (Pan Macmillan). Book Count: 2. Genre: Business Strategy & Creative Self-Development. Overview. This two-book paperback collection pairs world-class business strategy with practical creative thinking. Blue Ocean Shift, from renowned professors W. Chan Kim and Renée Mauborgne, shows leaders how to move beyond crowded competition into new market space. Make Brilliant Work, by Central Saint Martins lecturer Rod Judkins, reveals the real-world methods used by extraordinary achievers to unlock creative potential. Together they form a compact, gift-ready set for anyone building a career, a business, or a bolder creative life.. About the Books. Blue Ocean Shift is the essential follow-up to the international bestseller Blue Ocean Strategy. Drawing on more than a decade of new research, Kim and Mauborgne guide readers step-by-step from a "red ocean" of fierce competition into a "blue ocean" of uncontested market opportunity, combining human psychology with practical, market-creating tools to inspire confidence and seize new growth. It shows why non-disruptive creation can be as powerful as disruption.. Make Brilliant Work takes a complementary angle, focusing on the creative process itself. Judkins, author of the bestseller The Art of Creative Thinking, draws on real-life stories of figures who turned ordinary beginnings into extraordinary achievements, showing that talent alone rarely explains success — repeatable habits of thought, risk-taking, and persistence do. Packed with practical exercises and case studies, it helps readers apply the same techniques to their own projects.. Together, these two paperbacks offer a rounded toolkit: one for reshaping strateg