That Will Never Work by Marc Randolph - Netflix Origin Story - Non Fiction Paperback Business Memoir

Condition: BRAND NEW Format: Paperback ISBN: 9780316460668 Publisher: Little, Brown and Company Overview: That Will Never Work by Marc Randolph is the definitive insider account of how Netflix grew from a wild commute-time idea into a company that reshaped entertainment. Written by Netflix's co-founder and first CEO, this candid memoir traces the messy, uncertain reality behind a now-iconic brand. It's essential reading for entrepreneurs and startup founders fascinated by disruptive innovation, told with humour and hard-won wisdom from someone who lived every setback firsthand. About the Book: In 1997, Marc Randolph spent his daily commute with Reed Hastings tossing around business ideas, from personalised baseball bats to a shampoo subscription service. One idea refused to die: using the fledgling internet to rent DVDs by mail and do away with late fees forever. That Will Never Work charts how this notion survived relentless doubt from investors, shifting technology, and fierce competition from established video rental chains. Randolph recounts the frantic scramble for funding, the pivotal decision to pivot from DVD rentals toward streaming, and the internal disagreements that quietly shaped Netflix's distinctive culture. He details early product experiments that flopped, customer service disasters that became unexpected turning points, and the exact moment the founding team realised they were building something far bigger than a video rental service. Readers get a front-row seat to co-founder tension, the pressure of scaling fast, and the stubborn persistence needed to outlast an entire industry built against them. Randolph's tone blends self-deprecating humour with genuinely useful insight, making complicated decisions feel personal rather than abstract theory. He shows precisely how a rejected idea survives its brutal early years to become a household name, all while revealing the unglamorous grind behind an apparent overnight success. Key Benefits: First-hand a