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How I Built This: The Unexpected Paths to Success by Guy Raz - Paperback - Inspiring True Stories of World-Class Entrepreneurs
£3.99
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Condition: BRAND NEW Format: Paperback ISBN: 9780358645580 Publisher: Harvest Age Range: Adult Overview: How I Built This by Guy Raz collects the most compelling stories from his hit NPR podcast of the same name, revealing how ordinary people turned simple ideas into iconic companies. From Airbnb to Spanx, Raz uncovers the grit, luck, and creativity behind entrepreneurial success. A New York Times bestseller and Wall Street Journal #1 best-selling business book, it's an essential, motivating read for founders, side-hustlers, and anyone curious about what it really takes to build something from nothing. About the Book: Based on interviews with more than two hundred founders, How I Built This distils years of conversations into a single, richly detailed narrative packed with practical wisdom and unforgettable stories. Guy Raz traces the improbable beginnings of household-name businesses: a soccer player turning spare wool into a sneaker empire, a monk-turned-entrepreneur building a meditation app used by millions, and a sandwich cart vendor whose snacks became a supermarket staple. Rather than glossing over the hard parts, Raz leans into the doubt, financial strain, and near-failures that almost derailed these ventures, giving readers an honest picture of what building a business actually looks like. Chapters are organised around the key challenges every founder faces — sparking an idea, finding funding, assembling a team, weathering competition, and scaling sustainably — making the book as useful as it is inspiring. Raz's warm, conversational tone (honed over hundreds of hours of podcast interviews) keeps the pace brisk and the insights memorable, while his journalistic rigour ensures the stories are grounded in fact rather than glossy mythology. Whether you're plotting your first venture or simply enjoy a great underdog story, this book offers both entertainment and genuine entrepreneurial education. Key Benefits: Draws on interviews with 200+ world-renowned founder
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