Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success by Gary Vaynerchuk - Paperback - Emotional Intelligence

Details: Condition: BRAND NEW Format: Paperback ISBN: 9780063143791 Publisher: Harper Business Age Range: Adult Overview: Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success is Gary Vaynerchuk's practical case for emotional intelligence in modern business. Rather than treating empathy, curiosity, and self-awareness as "soft" extras, Vaynerchuk frames them as measurable levers for growth, retention, and leadership impact. Written in his trademark candid style, the book breaks down twelve core traits (plus one extra) that shape decision-making and culture, giving readers a hands-on framework to identify their own strengths, spot blind spots, and apply the right emotional ingredient to the right business situation. About the Book: In his sixth business book, Gary Vaynerchuk unpacks the twelve and a half emotional ingredients he believes are essential to sustainable success: gratitude, self-awareness, accountability, optimism, empathy, kindness, tenacity, curiosity, patience, conviction, humility, ambition, and kind candor. Rather than treating these as abstract virtues, Vaynerchuk shows how each trait can be dialled up or down depending on context, using real business scenarios drawn from his years in media and advising entrepreneurs. The book challenges the assumption that emotional intelligence is a "nice to have" in data-driven organisations, arguing instead that soft skills are a genuine competitive advantage. Each chapter focuses on a single ingredient, explaining what it looks like in practice, why it matters, and how to strengthen it even if it doesn't come naturally. Vaynerchuk draws on personal stories, including missteps, to make the ideas concrete rather than theoretical, in a fast-moving, conversational read suited to leaders, managers, and founders alike. It's designed to be revisited chapter by chapter, making it as much a working reference as a cover-to-cover read for anyone building a stronger, more emotionally intelli