Day Trading Attention & Jab Jab Jab Right Hook by Gary Vaynerchuk - 2 Book Set - Non Fiction - Hardcover

Titles in This Set. Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Details. Condition: New. Format: Hardcover. ISBN: 9780063317598. Publisher: Harper Business. Age Range: Adult / Business Readers. Overview. This two-book bundle brings together Gary Vaynerchuk's most influential marketing titles in one brand-new hardcover set. Day Trading Attention (2024) updates the playbook for today's social platforms, while Jab, Jab, Jab, Right Hook (2013) remains the foundational storytelling guide that built GaryVee's reputation. Together they offer a before-and-after view of how attention, content, and advertising have evolved — essential reading for marketers, founders, and content creators.. About the Books. In Jab, Jab, Jab, Right Hook, Gary Vaynerchuk set out the case for "jabs" — value-giving, native social content — followed by the "right hook" of an actual sales pitch, teaching marketers how to tell brand stories that resonated without feeling like advertising. A decade later, Day Trading Attention picks up where that book left off. Vaynerchuk argues that platforms increasingly distribute content based on interest rather than who a user follows, a shift he calls the "TikTokification of Social Media," and that today's most successful brands have mastered finding pockets of underpriced attention before the crowd catches on. Drawing on more than twenty years of building VaynerMedia and advising major global brands, he lays out concrete tactics for combining organic storytelling with paid media and adapting creative to each platform's algorithm. Read together, this set gives a rare longitudinal view of exactly how social media marketing has shifted since 2013, and why authentic storytelling still underpins every modern platform, from Instagram Reels to TikTok to YouTube Shorts. Both books are written in Vaynerchuk's direct, high-energy style, packed with r