Blue Ocean Shift & The Magnetic Personality 2 Books Collection Set - Non Fiction - Paperback

Titles in This Set. Blue Ocean Shift: Beyond Competing. The Magnetic Personality: Attract, Engage, Impress!. Details. Condition: New. Format: Paperback. ISBN: 9781509832217 (Blue Ocean Shift) / 9789361568930 (The Magnetic Personality). Publisher: Pan Macmillan (Blue Ocean Shift) / Rupa Publications India (The Magnetic Personality). Age Range: Adult. Overview. This brand-new paperback bundle pairs two powerful non-fiction reads for anyone building a career or sharpening their people skills. Blue Ocean Shift is the strategy follow-up to the bestseller Blue Ocean Strategy, while The Magnetic Personality unpacks the habits of naturally charismatic people. Together they offer a practical toolkit spanning growth strategy and everyday social confidence, making this a smart pick for professionals, students, and curious readers wanting two respected titles in one gift set.. About the Books. Blue Ocean Shift is written by W. Chan Kim and Renée Mauborgne, world-renowned professors of strategy at INSEAD. Drawing on more than a decade of new work, Kim and Mauborgne show readers how to move beyond competing, inspire confidence, and seize new growth, guiding organisations step by step from a red ocean crowded with rivals into a blue ocean of uncontested market space. The paperback edition blends human psychology with hands-on, market-creating tools, delivering a practical playbook for shifting a business, team, or career onto a genuinely new growth trajectory, with an emphasis on non-disruptive creation as a route to breakthrough results.. The Magnetic Personality: Attract, Engage, Impress! by Michael Hobberman asks why some people simply draw others in — and shows that it is a learnable skill rather than luck. The book covers the everyday habits of naturally engaging people, from handling awkward silences to being more persuasive in meetings, offering proven techniques for building lasting connections at work and beyond. Read alongside Blue Ocean Shift, it turns big-picture strat