The Profits Principles by Steven Briginshaw - Business & Entrepreneurship - Paperback

Details. Condition: BRAND NEW. Format: Paperback. ISBN: 9781781331927. Publisher: Rethink Press. Overview. The Profits Principles is a practical, no-nonsense guide for business owners who feel trapped by their own companies. Written by chartered accountant and business mentor Steven Briginshaw, it tackles the all-too-common trap of trading time for money, showing readers how to reclaim their freedom while still growing a genuinely profitable business. Grounded in real client experience rather than theory, this book offers a clear roadmap from overworked business owner to confident entrepreneur running a business that truly works for them.. About the Book. Too many business owners work exhausting hours for disappointing pay, sacrificing time with family and friends because their business simply cannot function without them. Steven Briginshaw argues that if this sounds familiar, you don't actually own a business — you own a job. Drawing on years spent working as a chartered accountant and mentor to hundreds of business owners, Briginshaw lays out the exact principles needed to break this cycle. The book explains why running out of cash is rarely the real reason businesses fail; it is merely a symptom of a deeper problem — the absence of a clear strategy, a solid plan of action, and genuine understanding of how the business is actually performing. Briginshaw also stresses the importance of accountability, arguing that every business owner needs someone in their corner who understands their numbers and will hold them to their goals. Through practical frameworks and real-world insight, The Profits Principles helps readers build clarity around their finances, make smarter decisions, and design a business that generates genuine profit without demanding every waking hour. It's an essential read for founders, freelancers turned business owners, and anyone who started a business for freedom but ended up with a demanding job instead.. Practical, jargon-free strategies from a w