Eric Ries Collection 2 Books Set - The Lean Startup & The Startup Way - Paperback - Business & Entrepreneurship Bundle for Founders and Managers

Titles in This Set The Lean Startup The Startup Way Condition: Brand New Format: Paperback Publisher: Portfolio Penguin Age Range: Adult / General Readership Overview This two-book collection brings together Eric Ries's most influential works on modern entrepreneurship: The Lean Startup and The Startup Way. Together they set out a rigorous, practical methodology for building successful businesses in conditions of extreme uncertainty, then show how those same lean principles can be scaled up to transform established, bureaucratic organisations. Ideal for founders, managers, and anyone curious about innovation, this set is a complete primer on lean thinking from the man who coined the term. About the Books The Lean Startup introduced the world to concepts such as the minimum viable product, validated learning, and the build-measure-learn feedback loop. Drawing on his own experiences as a founder and advisor, Ries argues that startups succeed not through grand five-year plans but through rapid experimentation, customer feedback, and the discipline to "pivot" when an idea isn't working. With over a million copies sold worldwide, it remains one of the defining business books of the twenty-first century, essential reading for anyone launching a new product or company. The Startup Way applies those same principles to organisations of every size, from agile tech upstarts to sprawling multinationals. Drawing on his consulting work with companies including General Electric, Toyota, Amazon, and Airbnb, Ries lays out a comprehensive framework for entrepreneurial management, helping large, process-driven businesses innovate continuously without losing the discipline that got them big. Read together, the two titles trace a natural progression: first mastering lean methodology within a single startup, then learning to institutionalise that mindset across an entire company. Both books share Ries's clear, story-driven style, combining hard-won lessons with concrete tools readers can