Twelve and a Half: Leveraging the Emotional Ingredients by Gary Vaynerchuk - Non Fiction - Hardback

Condition: BRAND NEW. Format: Hardback. ISBN: 9780062674685. Publisher: Harper Business. Age Range: AdultOverview. Twelve and a Half by Gary Vaynerchuk is a bold, practical guide to the emotional skills that drive genuine business success. Moving beyond spreadsheets and hard metrics, entrepreneur and investor Vaynerchuk breaks down twelve essential soft skills — from self-awareness to empathy — that have shaped his career. Brand new in hardback, this bestselling business title is perfect for leaders, founders and anyone wanting to build a more human approach to success.About the Book. In his sixth business book, Gary Vaynerchuk turns his attention away from tactics and trends and towards something far less discussed in boardrooms: emotional intelligence. For decades, business leadership has prized analytical, quantifiable 'hard' skills, while dismissing self-awareness, curiosity, empathy and patience as unmeasurable extras. Vaynerchuk argues the opposite is true — that these twelve human ingredients are often what separates good leaders from great ones. Drawing on decades of experience building his own companies, including VaynerMedia and VaynerX, he explains each trait in turn, showing how they show up in real business scenarios: hiring decisions, promotions, client relationships and crisis management. He is candid about his own shortcomings too, revealing the 'half' ingredient — the one emotional skill he still struggles with the most — and how he works on it daily. Rather than offering a rigid formula, the book teaches readers to diagnose which combination of traits a situation calls for, and how to strengthen the ones they're weakest in. Packed with relatable stories, exercises and hard-won lessons, Twelve and a Half is as much a guide to becoming a better human being as it is to becoming a better businessperson. It's a refreshing, grounded take on leadership from one of the most recognisable voices in modern entrepreneurship, and a worthy addition to any busine